Weird Barbie

by Cynthia Wands

Yes. Due to the $1 billion dollar market for the BARBIE movie, Mattel has decided to issue a “limited edition” of the Weird Barbie that was featured in the movie. You have until August 15 to pre-order your $50 Weird Barbie.

CNN  — 

Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ.

The toy company behind the iconic Barbie brand has announced a signature doll modeled after Kate McKinnon’s character from Greta Gerwig’s blockbuster “Barbie.” In the movie, McKinnon’s character helps send Margot Robbie’s Barbie on her journey.

“Barbie” is produced by Warner Bros. Pictures, which is owned by CNN’s parent company Warner Bros. Discovery.

The limited-edition toy features a hot pink outfit almost identical to the one McKinnon wears in the movie, complete with markings on her face and oddly cut and colored hair “to emulate a doll that’s been played with just a little too much,” Mattel said in the product description.

The doll is one of seven products in an expanded collection stemming from the billion-dollar hit movie, including various Barbie and Ken dolls modeling outfits they wore on-screen and a Hot Wheels corvette set.

“With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen,” Lisa McKnight, Mattel’s executive vice president and chief brand officer, said in a statement. “Barbie continues to be the cultural event of the summer, and as we chart Mattel’s path forward, she will continue to serve as an icon of empowerment and inspiration for generations to come.”

Weird Barbie is available to pre-order on Mattel’s website for $50 until August 18 and is expected to be shipped by the end of May 2024.

By Eva Rothenberg, CNN
Published 8:34 PM EDT, Mon August 7, 2023

I haven’t been to a movie theatre in over three years, and this month, dear friends convinced me to go see it. It was a shock to the nervous system to encounter a movie theatre again. After being masked everywhere, and not being in an indoor event since 2019, the experience had a strange dream-like tone. It was a matinee, and it was packed, and I was a stranger in a strange land.

I read some commentary about/protesting the BARBIE movie – and I had no desire to see it. But my husband Eric had died in June, and I was stumbling through the fog of grief, and my friends were helping me ease out of the house. (I did not want to ease out of the house.) I was not a fan of the Barbie doll, although I do remember one Christmas where Santa gifted me a Barbie. I thought she was very inflexible and pointy. Also I lost her shoes right away. And she wasn’t much fun to play with, as her facial expression seemed inaccessible to me. The Weird Barbie character in the movie seemed fun, if somewhat contrived, as if one of my hippie girlfriends from the 1970s showed up at a fashion show.

But – it was amazing to witness the pink girl power in the audience. There was loud cheers for this story about a doll that wants to be a human. And there was laughing and hooting and clapping in the audience, which was fun, but also perplexed me. I appreciated the cheeky performances, and even the young men sitting next to us were getting all worked up about Ken’s identity crisis. I think they might have enjoyed the movie more than I did.

It was a great experience to actually leave the house and take the risk to go see something. After living the life of a 24/7 caretaker for the last few years, I’d lost my link to live performances. (I may work up the nerve to so see some theatre in October – still working through some issues about this transition.) And it was great to see a successful movie directed by a woman, with a smattering of jibes about beauty, identity and patriarchy. (Although – it did remind me of eating cotton candy at the circus – that strange sensation of eating a sticky sugary hair-like confection in vibrant colors .)

What surprised me, and what I most appreciate, is that feeling of women in the audience, hearing a story that vibrates with them – even if it doesn’t vibrate with me – and the delight in hearing people laugh again.

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