Day Three: Playwrights in Mind: A National Conversation

Self -Production Primer; Brass Tacks – Roland Tec

Here’s a few thoughts about paying for your self-production:  hold a fundraiser party.  Roland Tec’s formula is that you invite a certain number of people (A) and ask for a set amount, say $50 (B), but only ten percent (.1) of those people show up.  A x B x .1 = projected revenue.  So if you invited 235 people and asked for 50 bucks, you’d make $1,175.  Throw a good party.  Do excerpts, but NOT the entire play.

Ticket sales: here’s the formula for estimating how much you’ll make from ticket sales.  A = number of seats in house; B = total number of scheduled performances; C = average ticket price

AxBxcX.4 (40% capacity) = ticket sales

About Kitty Felde

Award-winning public radio journalist, writer, and TEDx speaker Kitty Felde hosts the Book Club for Kids podcast, named by The Times of London as one of the top 10 kidcasts in the world. The Los Angeles native created the Washington bureau for Southern California Public Radio and covered Capitol Hill for nearly a decade, explaining how government works to grownups. Now she explains it to kids in a series of mystery novels and podcasts called The Fina Mendoza Mysteries. Kitty was named LA Radio Journalist of the Year three times by the LA Press Club and the Society of Professional Journalists.