Self -Production Primer; Brass Tacks – Roland Tec
Here’s a few thoughts about paying for your self-production: hold a fundraiser party. Roland Tec’s formula is that you invite a certain number of people (A) and ask for a set amount, say $50 (B), but only ten percent (.1) of those people show up. A x B x .1 = projected revenue. So if you invited 235 people and asked for 50 bucks, you’d make $1,175. Throw a good party. Do excerpts, but NOT the entire play.
Ticket sales: here’s the formula for estimating how much you’ll make from ticket sales. A = number of seats in house; B = total number of scheduled performances; C = average ticket price
AxBxcX.4 (40% capacity) = ticket sales