Posts tagged: self-producing

The Battleground

I have a secret – I’ve become a producer over here in Arizona – I’ve actually produced more shows/events this past year than I’ve written and I don’t know if I’ll be able to stop… because it’s hard out here for a Playwright.

It’s damn hard.

So I created Little Black Dress INK, an organization dedicated to promoting/creating production opportunities for female playwrights.  I invited some talented ladies to put pen to paper (or fingertips to keys) and draft up some plays for a festival last summer and it was a great success!   We didn’t know it would be a great success, we just went for it and crossed our fingers – because it’s better to do that than waste time hemming and hawing over a thing for so long that you forget what it is you’re even considering.

Which is why, when I decided to do it again, I decided to go reach even further… to get the fest to travel.  One hell of a lofty undertaking, to be sure… but so worth the work… isn’t it?

I ask, because I’m finding that while I may be tired of sitting around waiting for someone to produce my work, not everyone else has my same verve for  making-it-happen-ness.

(which may actually be more of a testament to their common sense than my tenacity)

In any regard – I am trying to get the plays some sort of reading in LA… it’s just a reading… no big expense, no set, no props… just a reading… And it’s been a hell of a lot more work than getting the thing fully produced here in AZ.

Which draws images to mind of the Los Angeles battleground I abandoned two years ago – so many theatres, so many artists, so many denizens of the “Industry” running their scrawny-underpaid butts off to get produced, be on stage, be seen, and knock some socks off…

I don’t miss the rat race of LA, but I am definitely feeling out of her frenetic loop.

But what else can I do than keep on keeping on?  I’m a playwright who’s fallen into producing as a means of feeling less impotent against the theatrical unknowables… no one ever said any of it would be easy, did they?  Nope.  Not even for a second.

Go-Go-Gadget Brain

I drove home from rehearsal last night, my brain firing off lists like nobody’s business – Program, DVD, Certificates, Monk’s, Forks, Fruit, Sound, Tech (!), Blog, Blog, Blog…

So I got home and stuffed my mouth with a ChocoTaco and set down to tidy up a few things on that list before my lids revolted and permanently shut down for the night, in the hopes that I could get a handle on it all somehow…

What is it that drives me to continually engineer means to be busy?  I look around at my “Civilian” friends who have their evenings free to eat at the table, watch t.v. and help the kids with their homework and I think “Am I just crazy?”

Or is it part of the artist’s path that s/he may not be satisfied until her/his work is out there… in the world… making some kind of imprint…

I woke up this morning after dreams about tornados and long, treacherous hallways (thank you subconscious) with that list-making brain already back in full gear, and noticed -forming at the bottom of that list – were fresh thoughts about the next big “What if…” project.

Umm, I might be obsessed.

Which may be why I’m so tired.

See, I started LittleBlackDressINK out of my frustration with waiting… it felt like, as a playwright, I was always waiting for a reading, or a production – and (to be honest) although readings are fun, I’ve had about all of them I can cheer about and now just experience them as the observational meet and greets they mostly are – for very rarely does it seem the reading is being held to weigh in on possible production.  (If you haven’t read Outrageous Fortune yet, they talk extensively about the realities of what many of us call “Development Hell” and it’s seriously fascinating to hear from both other playwrights AND theatre companies on this subject)

Which isn’t to say that I don’t enjoy readings – I do, I do.  I just attend them with my writing ears on and little expectation beyond some new business cards in my pocket and rewrites on my mind.

Meanwhile, I’m hungry for stage time.

So it seemed the obvious step to carve some out for myself.

Yet… the hat-juggling of working a “real” job, plus producing/directing a show, plus the numerous other projects I have running simultaneously (I’m in the midst of managing some theatrical marketing for an upcoming event and I edit two other blogs) does make me wonder when I’ll tire of this circus life and…

…Settle down?

(shiver)

Doesn’t it manifest a “Throw in the Towel” type vibe when you read that?

But will I ever be able to truly support myself on my writing alone?

Will I ever be able to truly be satisfied with a teaching gig and some writing time in the summer?

Will things change when I finally tie my wagon to another’s and start popping out tots of my own?

Or am I too hard wired for motion?  Too geared for hurdle-jumping, to ever truly slow down to a snails pace, and get back to just “Waiting”?

It’s probabaly all a little too much to be thinking about at the moment- I’ve got a mountain of things to check off that list today and scant time for little else – but still, it lingers…

It lingers along with loud dreams of the next “What if?”

~Tiffany Antone

Crazy Schemes Produced

So, I’m a pretty active person, playwright, and dreamer… I like to keep busy and I like to feel productive.  I think it’s one of the reasons I was SO excited about the LAFPI starting up… I mean, a group of kick-ass playwrights all working towards gender parity in theater?  AND we get to have fun mixers and support each other and address important issues in theater?

Count me IN!

And over the past year (+) I’ve been super happy to see all the strides we’ve made – the very important LAFPI study helmed by the amazing Miss Ella Martin, the Women on the Fringe work that honored theatres who produce female playwrights, and the all encouraging and inspiring support that this site has offered for countless other female playwrights who want to get involved and join the revolution.

It’s been amazing.

But I’ve been watching a lot of it from AZ – where I’m now stationed – and I’ve been ants-in-my-pants-to-the-extreme for more ground-work than I can actually do from afar…

Until I realized that my new stomping grounds include an amazing community theatre and quite a few talented and accomplished female playwrights of its own…

And then I realized that I could support female playwrights by actually producing them.

So I started up Little Black Dress INK (www.LittleBlackDressINK.org), sent out invitations to some awesomely talented women, had a thrilling meeting with the head of the theatre here who said “YES!” to my crazy scheme, and got the ball rolling…

Now, a few months later, I find myself in the home stretch of a most passionate project:  Dirty Laundry, a ten minute play fest benefitting the Prescott Area Women’s Shelter and including plays from 9 awesome female playwrights!  There are also 7 female directors helming each of the plays, and a WAY talented team of actors bringing these plays to life.

So that ants in the pants feeling I was complaining about?  It’s settled down a little bit, appeased that I’m making something happen instead of waiting for it to come to me…

And isn’t that what the LAFPI is all about?

Becoming an “Instigator” is a call to arms!  All it takes is some daring, some passion, some wild-eyed-scheming, and a shared vision.

I might be one tired puppy at the end of this week, but I will be sleeping happy :)

~Tiffany

Day Three: Playwrights in Mind: A National Conversation – part three

Self-Production Primer: Team Building – Roland Tec

Roland’s rules about producing:

The biggest challenge: writing is solitary.  In order to become an effective producer, fight against natural tendency to hide in the corner.  Producing is about gathering people together, getting a team of people to work at their peak.  Producing is a creative act.

Get a notebook.  Takes notes.  The minute you start producing, every conversation moves it forward – or back.  Take notes on every email, meeting, etc.  Time is in short supply.  Follow up quickly and effectively. 

The “all in” rule: when you’re sending someone an email or leaving a phone message, include all the necessary information.  Otherwise you slow down what needs to get done. 

Clarify your goals: what’s your objective for this production?  Is your goal to break even?  Have a commercial success?  If you don’t know before you begin, hard to access your success at the end.

Find a producing partner.  You can’t write and produce at the same time. 

We often think: who can help?  Ask another question: how can every person in my life help?  Everyone can offer something to the production.  Find the right thing they can do.  Some it may be money. Others may introduce you to other people.  Others will be your greatest cheerleader.  Or a great actor.  Or teaches at a university and can get you student interns.  Start thinking about finding ways in which the people in your world can become involved in your dream.

Scheduling: can’t start without your director.  You want to make sure you have the right director, one who understands your show.  If you have any reservations, keep looking.

Pre-production tasks: (2-6 months) Book the venue, raise the funds, hire the cast and publicist and crew (when hiring crew, delegate whenever possible – let your lighting designer hire everybody else in lighting, etc.), sign and file all union and legal paperwork, obtain the insurance.

Production tasks: rehearsing to performance level, build set and costumes, loading in, hanging and focusing the lights, rolling out the PR in all its forms (press release must drop at least six weeks prior to first performance), box office (never too early to start taking people’s money) and house management

Post: pay bills, strike set, return borrowed materials, assemble a clippings book (good press agent will do this for you, but they may miss something) – every mention in the press is there; assess financials; gather the team to say goodbye and thank you.  Followup: what were your goals?  Start assessing the success or failure or in between during the run of the show.  If you want to move the show, you need to know early.  Decide who’s on your decisionmaking team who’ll sit down with you to decide about moving the show. 

Have a production office (your living room?) where people can meet, leave packages, etc.  One central place. 

Casting: in conjunction with director.  A good director should have a way that he/she likes to cast.  If using Equity actors, must notify Equity before casting the show.  There are rules about casting Equity actors.  When you start casting the show, that’s the beginning of your PR campaign.  Actors are great marketers – talking up your show after reading the sides.  The way you run your auditions is having an impact on how folks perceive the production.  If they’re sitting around for seven hours to be seen for five minutes, forget it.  Schedule appointments in 15 minute intervals.  Your auditions are the first time you’re engaging with the public.  Be organized.  Don’t run long.  Make people feel taken care of.  Never give out roles.  People value the things they have to work for.

Day Three: Playwrights in Mind: A National Conversation

Self -Production Primer; Brass Tacks – Roland Tec

Here’s a few thoughts about paying for your self-production:  hold a fundraiser party.  Roland Tec’s formula is that you invite a certain number of people (A) and ask for a set amount, say $50 (B), but only ten percent (.1) of those people show up.  A x B x .1 = projected revenue.  So if you invited 235 people and asked for 50 bucks, you’d make $1,175.  Throw a good party.  Do excerpts, but NOT the entire play.

Ticket sales: here’s the formula for estimating how much you’ll make from ticket sales.  A = number of seats in house; B = total number of scheduled performances; C = average ticket price

AxBxcX.4 (40% capacity) = ticket sales

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