Tag Archives: Roland Tec

Day Three: Playwrights in Mind: A National Conversation – part three

Self-Production Primer: Team Building – Roland Tec

Roland’s rules about producing:

The biggest challenge: writing is solitary.  In order to become an effective producer, fight against natural tendency to hide in the corner.  Producing is about gathering people together, getting a team of people to work at their peak.  Producing is a creative act.

Get a notebook.  Takes notes.  The minute you start producing, every conversation moves it forward – or back.  Take notes on every email, meeting, etc.  Time is in short supply.  Follow up quickly and effectively. 

The “all in” rule: when you’re sending someone an email or leaving a phone message, include all the necessary information.  Otherwise you slow down what needs to get done. 

Clarify your goals: what’s your objective for this production?  Is your goal to break even?  Have a commercial success?  If you don’t know before you begin, hard to access your success at the end.

Find a producing partner.  You can’t write and produce at the same time. 

We often think: who can help?  Ask another question: how can every person in my life help?  Everyone can offer something to the production.  Find the right thing they can do.  Some it may be money. Others may introduce you to other people.  Others will be your greatest cheerleader.  Or a great actor.  Or teaches at a university and can get you student interns.  Start thinking about finding ways in which the people in your world can become involved in your dream.

Scheduling: can’t start without your director.  You want to make sure you have the right director, one who understands your show.  If you have any reservations, keep looking.

Pre-production tasks: (2-6 months) Book the venue, raise the funds, hire the cast and publicist and crew (when hiring crew, delegate whenever possible – let your lighting designer hire everybody else in lighting, etc.), sign and file all union and legal paperwork, obtain the insurance.

Production tasks: rehearsing to performance level, build set and costumes, loading in, hanging and focusing the lights, rolling out the PR in all its forms (press release must drop at least six weeks prior to first performance), box office (never too early to start taking people’s money) and house management

Post: pay bills, strike set, return borrowed materials, assemble a clippings book (good press agent will do this for you, but they may miss something) – every mention in the press is there; assess financials; gather the team to say goodbye and thank you.  Followup: what were your goals?  Start assessing the success or failure or in between during the run of the show.  If you want to move the show, you need to know early.  Decide who’s on your decisionmaking team who’ll sit down with you to decide about moving the show. 

Have a production office (your living room?) where people can meet, leave packages, etc.  One central place. 

Casting: in conjunction with director.  A good director should have a way that he/she likes to cast.  If using Equity actors, must notify Equity before casting the show.  There are rules about casting Equity actors.  When you start casting the show, that’s the beginning of your PR campaign.  Actors are great marketers – talking up your show after reading the sides.  The way you run your auditions is having an impact on how folks perceive the production.  If they’re sitting around for seven hours to be seen for five minutes, forget it.  Schedule appointments in 15 minute intervals.  Your auditions are the first time you’re engaging with the public.  Be organized.  Don’t run long.  Make people feel taken care of.  Never give out roles.  People value the things they have to work for.

Day Three: Playwrights in Mind: A National Conversation – part two

Self-Production Panel: War Stories

Larry Dean Harris, Kathleen Warnock, Roland Tec

You are the one who is the most passionate about your work.  Protect your own work.  If it’s not right, you have the right to pull out.  No production is better than a bad production.  Don’t work with people who’ve already screwed you over.  When someone shows you who they are, trust that.  Work with people who like what you do.  Don’t rush casting.

PR lessons: Do not count on reviews to fill your house.  Sometimes reviewers don’t even show up.  And even if they do, the review just doesn’t have the same impact it used to.  (Reviews are good for an actor and writer for career building.)  Build an audience your own way.  New media is the way to go.  Having a PR person is the first wing of your attack.  How about a YouTube trailer?  Postcards are being used less often (except in festivals) because of new media.  But business card sized handouts are becoming popular.

Don’t count on your publicist to fill your house.  But look for the thing that’s unique about your show – it gives your publicist something to sell.  Good pictures are helpful online.  Constant Contact is helpful.  Create an event on Facebook, cultivate an individual blogger.  You first contact your personal people, then media folks you know, then start emailing reporters you don’t know, and go to the festival bar and hand out postcards or fliers.

Go out and find your audience: whatever it is about your play that will drive people to the theatre.  For a Bible play, Larry went to churches, talked to pastors and got church groups to come.  For his play about alzheimers, he went after those groups.

Venue: putting your show in the appropriate venue can be key.  Send your director to the walk thru so they know what they’re facing.  And learn to live with it.  Choose the venue with the smallest number of seats…then you’ll have a sellout.  Get your feet wet the first time.  Learn on someone else’s time: volunteer to be on someone else’s show.  Learn from their mistakes.  Find a buddy: do their show, then yours…and learn.  Go see other folks’ shows; talk to people who’ve produced in that space.  They’ll tell you what to put in your contract.  And tell you about the things you don’t know: the rockband rehearsing next door, the parking lot that fills up from restaurant patrons down the street, the helicopters that fly overhead, the pipes that bang…  Be aware that if you’re sharing space with other productions, you may have laughter next door during your serious drama.  And their intermission becomes part of your show.

Think about non-traditional spaces – the front porch of a house, a tent.  The venue can be an ad for your play.

Day Three: Playwrights in Mind: A National Conversation

Self -Production Primer; Brass Tacks – Roland Tec

Here’s a few thoughts about paying for your self-production:  hold a fundraiser party.  Roland Tec’s formula is that you invite a certain number of people (A) and ask for a set amount, say $50 (B), but only ten percent (.1) of those people show up.  A x B x .1 = projected revenue.  So if you invited 235 people and asked for 50 bucks, you’d make $1,175.  Throw a good party.  Do excerpts, but NOT the entire play.

Ticket sales: here’s the formula for estimating how much you’ll make from ticket sales.  A = number of seats in house; B = total number of scheduled performances; C = average ticket price

AxBxcX.4 (40% capacity) = ticket sales