Category Archives: Marketing

Finding Meaning

by Chelsea Sutton

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Here’s the thing. We all want our plays to mean something. In political times like these (or, if we’re being real, at just about any political time ever), the writer stands at the precipice of a canyon of noise and anger and disruption. And we think – how can I possibly make a blip in this mess?

As both a marketing person and a playwright, I’ve spent a lot of time trying to convince people about why a play is “relevant” – and more than that, why theatre is “relevant” – and why they should spend this amount of money and this amount of time buying into a false reality and be moved in some way, to be challenged or questioned.

It is exhausting.

In our struggle to be “relevant” (a word I might actually despise right now) – we playwrights sometimes produce “message” plays – plays that tend to hit on a topical conversation (gay marriage, terrorism, gun control, abortion) but not only hit on it, hit it right on the damn nose. There’s usually a moment when the playwright-thinly-veiled-as-a-character has a speech that describes why their view on the topic is the correct one. We all have one of these plays because the topic is important to us, because we are trying to be heard above the noise, because goddamnit, art can mean something.

The problem with message plays is that they tend to preach to the choir. My opinion is not going to be changed because you deliver a monologue in my direction. Chances are, if I’m in the audience of your message play, I already agree with you. It’s the algorithm. It is everywhere.

But, I will question my point of view if you give me characters I can relate to and love, a situation that is relatable or complicated and tense, and a slice of humanity that perhaps I had never considered before. Show me the grey area I’ve been ignoring. I might not change my opinion, but perhaps now I can see through the clutter and the postulating, all the way to the person on the other side.

Theatre has to work harder, to be more than a Facebook or Twitter argument. Give me a message, but dip it in character and setting and poetry and beauty and darkness and comedy first. Coat it on thick, pull all the threads together, and make me swallow it with a smile on my face or ugly tears in my eyes. And I will digest that message over the next day or week or months or years – I will feel it there, even if the words don’t come right away.

I don’t want a thesis statement. I don’t want to be able to describe in a sentence what your play was about after I’ve walked out. Make me feel it, show me what its about. Audiences are smarter than you think. Make them work. Even when they are being entertained, put them to work. This is not a passive art. It is not a passive life. We cannot be passive.

Here’s the thing. There are plenty of people out there who say that art is irrelevant (and plenty of those people are in power right now), or that they don’t take meaning from art and that art is not there to mean something. But art always means something, even if you don’t realize what it is telling you. We consume stories and art constantly, even if we never step foot in a theatre.

So I suppose all plays are message plays. But it is how we choose to frame it that makes the difference. Take your message and frame it in different ways. See what life it takes on.

Pick a frame.

We cannot measure our worth as writers based on the number of minds that are changed after two hours of the theatre. Minds are far too stubborn. Instead, we should challenge ourselves to let our hearts explode onto the page and the stage, and hope somehow, somewhere, a shard of the heart lodges into another person, and you are intrinsically linked for the rest of your lives.

The world is changed by marches and strikes and wars and protests and hitting the pavement, but also by one shard of one heart in one stranger.

Here’s the thing. It is exhausting. It is indescribably messy.

And it is always relevant.


New Play Festivals: GO!

by Kitty Felde

I’ve done the ballpark tour: planning vacations to cities with interesting baseball stadiums, trying to visit every one of them. Unfortunately, new stadiums were being built at a rapid rate and many of the old ones I’d visited were being torn down, so that goal of seeing them all went out the window.

But I’ve started a new vacation tour: new play festivals. And fellow “emerging” playwrights, I highly recommend it for several reasons:

– The Work: It’s like Fashion Week. You get the opportunity to see who’s hot (or for cynics like me: which MFA playwriting program is currently churning out kids with promise), spot trends (gimmick plays, in case you wondered), and see plays that aren’t perfect – always a wonderful opportunity to practice your writerly skills and imagine how YOU’D fix the play.

– Ego Boost: Seeing new work can also be a real confidence builder. You realize that the quality of your writing isn’t lacking; you know you can turn out work equal to or much better than anything you’ve seen. It sends you home to your laptop with real determination.

– Relationships: In a business built as much on who you know as the quality of writing, these weekends are grand opportunities. This spring, fellow DC playwright DW Gregory persuaded me to join her in Louisville, Kentucky for Humana. They have two “industry” weekends, which I discovered means that artistic directors, dramaturgs, university theatre professors, and literary managers from all over the country show up. Very few playwrights. The schmoozefest began at the airport where – because there just aren’t that many flights to Louisville – half a dozen DC theatre folk were on the same flight. At Humana, there were pie meet and greets, seminars, and lots of drinking. Because there were so few playwrights, the opportunity to have actual conversations instead of 15 second elevator speeches was priceless.

– New Play Festival 101 – I also attended CATF – the Contemporary American Theatre Festival at Shepherdstown, West Virginia – this summer, again with local writer DW Gregory. This time, we brought our husbands, lured with the promise of bike rides along the C&O Canal. We saw two very good and one just awful play. How could that happen? We attended a Q&A session one evening after a show in a local restaurant (again, the alcohol flowed freely…) and got to ask how they pick their plays. The artistic director is the main guru, making final selections after others at CATF have sifted through the submissions from agents. (Alas, having no agent myself, that counts me out for a while.) But the one klunker we saw: it was an actress they had worked with previously. Her husband directed this particular show (by one of those hot young playwrights) in New York and they brought it down to CATF intact. Aha! That’s the way the theatre world works. Which takes us back to relationships and ego boost…

– Californians: I live in DC now, but I miss California – the beaches, the produce, the weather. But I also realize I miss Californians. At every new play festival I’ve attended, for some reason I find myself gravitating towards Californians. We think differently, perhaps we’re more open. And because we have SO much theatre, there’s a lot of us at these festivals.

– The Unexpected: the highlight of Humana for me was meeting Paula Vogel in a drink line at a loud, local bar. And SHE was excited to meet ME! Alas, not because of my playwriting, but because of my day job on public radio. But that led to a lovely conversation and subsequent following of each other on Twitter.

You lucky folks in LA have several new play festivals within driving distance: South Coast Repertory’s Pacific Playwrights Festival, the Ojai Playwrights Festival, Playfest up in Santa Barbara. They’re on my list. Look for me in the audience next year.